As President of KhyKel, Torrey Adams oversees artist development, song production and exploitation, project development, marketing and promotion. Although the majority of his focus remains in research, structuring and networking, he works closely with his advisers developing and implementing ideas and strategies while leveraging resources to achieve his long term vision; to develop the KhyKel brand into a trusted provider of high quality products and services through out the world.

His most notable accomplishment was the execution of a 3 year agreement with GoPets, Ltd., a South Korean Software company at the start of 2008. Other clients and organizations he has worked with include American Film Institute, In2it Media, CSUDH and HEAL Breast Cancer Foundation. While using an industrious and systematic approach to attaining his goals, Torrey Adams has formatted KhyKel into several unique specialties that form one team with a common goal to provide musical content to media brands and businesses.